JENNIFER LUREY RIDINGS
Jennifer Lurey Ridings is an entertainment professional and award-winning strategist with more than 15 years of success in publicity, talent management, social media and marketing. At SAG-AFTRA, she oversaw PR and social media for the historic merger of the Screen Actors Guild and AFTRA, for which her work garnered PR Week and PRSA Prism awards. In her role at the union, she oversaw high-profile red carpet events, communications planning and strategy, internal communications, media relations, video production and special events, and was solely responsible for the management of the union's social media handles. Her management of SAG-AFTRA's social media profiles led to a 50% increase in followers and a fivefold increase in post reach in just one year. Millions have engaged with her social photos and videos as she live tweeted five consecutive Screen Actors Guild Awards on the union's handles.
Lurey Ridings began her career blending her passions for marketing, publicity and casting. As marketing manager and casting director at Boston Casting, she initiated and oversaw production of the company's first digital casting platform. Her clients included Pulitzer Prize-winning director David Mamet and the first season of NBC's The Apprentice.
Upon relocating to California in 2004, she dove into mixed roles at studios and networks overseeing talent strategy for Starz Entertainment and MGM Studios for series, feature films and home entertainment titles. Notable productions include the Stargate franchise, Spartacus, Hot Tub Time Machine and Cabin in the Woods. A respected industry insider, Lurey Ridings has taught "The Business of Acting" workshops and seminars at Second City, Baron Brown and Stella Adler studios. Deciding to focus solely on her passion for communications and publicity led to her role at the former Screen Actors Guild, where she worked A-list talent on behalf of the union. After spending one year overseeing strategy and development for Telepictures, working closely with talent on Ellen, The Real, Crime Watch Daily and Extra, she currently is the public relations manager for MGA Entertainment, strategizing for products including Little Tikes and the #1 selling toy of 2017, L.O.L. Surprise along with the Netflix branded series Project MC2.
With an eye for design and knack for knowing the next big thing before it hits, Lurey Ridings prides herself on being able to pinpoint the elusive "cool factor" while maintaining a professional grasp on brand, tone and presence. In the fast-paced world of entertainment, she has the ability to keep people engaged in events, programming, projects and personalities.
An alumni of Emerson College, Lurey Ridings holds an MBA in Entertainment Business Management and resides in Los Angeles.