JENNIFER LUREY RIDINGS

ENTERTAINMENT STRATEGIST

Contact me:

jenlurey@gmail.com

323-828-8496

PROFILE
Results-driven professional and award-winning director with more than 15 years of success in entertainment strategy communications.

Accomplished studio and network expert with international experience. A consummate creative professional with an MBA in Entertainment Business Management.

  • Social Media                                             •   SEO                        •    Campaign Strategy                                  
  • Public Relations                                        •  Video Production     •    Media Relations                           
  • Communications- Internal and External     •   App Development    •    Talent Management

          

EXPERIENCE

Telepictures

Manager, Digital Content I 2016-Current
• Oversees digital/social media teams on Ellen, The Real, Crime Watch Daily, Judge Mathis and Extra

• Develop strategies to update and increase social media presence

• Create monthly analytics reports

• Manager of app content and user support for Shoutrageous!

• Developed multiple game apps

• Re-designed sales/integrations decks for show properties

• Managed meta-data re-tagging for www.thereal.com

• Create daily Wibbitz videos for The Real

• Responsible for all social media trend tracking and best practices

• Initiated role


SAG-AFTRA

Manager, Communications & MarketingI 2012- 2016

Communications Planning & Strategy: Public Relations Manager
• Created press plans and award winning press kits and all inclusive materials for multiple events including historic SAG and AFTRA merger campaign,

SAG-AFTRA first national convention, multiple panel events, workshops and celebrity events.
• Wrote and implemented crisis communications plan for traditional and social media.
Communications- Internal
• Developed Communications and Marketing strategy for the Communications and Marketing department and organization as a whole.
• Manager of company Intranet and SharePoint redesign.
• Organization presentation manager, developing PowerPoint and Prezi Presentations for union executive staff/officers.
Media Relations
• Oversaw web, radio, written and red carpet interviews for executive staff/officers and served as point of contact for media outlets.
•Speech and letter writer for high profile union officers for public and private events.
Special Events
• Produced multiple events and event scripts including award galas and live-streamed, multi-city panels.
• Red carpet event manager, managed events at Sundance,AFI and Los Angeles Film Festivals and The Emmy Awards.
• Screen Actors Guild Awards: Managed press, photographers and social media, live-tweeting of red carpet/backstage/telecast.
Social Media
• Created digital strategy for the organization spanning all social and traditional media.
• Responsible for organization's digital presence including creating, posting and monitoring all official SAG-AFTRA handles (Facebook, Instagram, Twitter)

• Created yearly social media calendar.
• Created graphic designs for social media.
• Generated 50% increase in followers across all social media handles.
• Increased reach fivefold across all handles in one year.
• Social media analytics and database manager, reports pulled weekly and quarterly.


MGM Studios

Talent Relations Strategy Associate/ Program Publicity Manager I 2006-2011

Planning and Strategy
• Created weekly reports on and managed database of emerging talent, trends and audience acquisition.
• Negotiated performer contracts on behalf of the studio.
• Oversight of the MGM brand and media vision.
Stargate franchise casting, press strategy, digital marketing (5 seasons).
Media Relations
• Publicity and casting for multiple TV series, theatrical features and independent films (Cabin in the Woods, Hot Tub Time Machine).
Special Events
• Event coordination for feature film premieres, wrap parties and post awards show galas.


Starz Entertainment

Talent Strategy Associate/Casting Director I 2009-2010

Independent Contractor through MGM for series Spartacus and Noir
• Worldwide digital marketing campaign director and talent search manager for offices in Los Angeles, New York, United Kingdom, Australia, New Zealand, Canada, England, South Africa, the Czech Republic, Japan and France.


Boston Casting

Marketing Manager/Casting Director I 2000-2003

Created and managed marketing and publicity for online talent resource.
• Clients Included: Spartan Dir. David Mamet, NBC’s The Apprentice.


ADDITIONAL EXPERIENCE

Casting Associate, Jeanne Mccarthy Casting 2011
Casting Assistant, Pemrick/Fronk Casting 2005-2006
Casting Assistant, Landsburg/Fiddleman Casting 2004-2005
Casting Intern, 20th Century Fox TV 2004
Media Promotions, Marketing & Casting Coordinator, Bunim Murray 2003
Marketing Assistant, LRP Publications 2000-2001


SKILLS

Windows, Mac, Photoshop, Microsoft Office:PowerPoint, Word, Works, Excel, Keynote, Explorer, Outlook, Cision, Vocus, Meltwater, Critical Mention, Sysomos, HootSuite, iMovie editing, and basic Dreamweaver and Avid. Languages: French (moderate/conversational), American Sign Language, and Dutch (beginning).


AWARDS

PR Week Award, Finalist for Nonprofit Campaign of the Year, Shared with SAG-AFTRA Communications team for: Merger Campaign
PRSA Prism Award, Shared with SAG-AFTRA Communications team for best One-Time Media Special Event for the Merger Press Conference and Campaign


EDUCATION
California Intercontinental University

MBA, Entertainment Business Management


Emerson College

BA, Film & TV Public Relations

BA, Media Studies


AFFILIATIONS

Internet Marketing Association

Association for Women in Communications