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PR and communications expert in the evolution of digital content and the intersection of entertainment and tech. Renown and recognized for managing high-profile crises, creating successful campaigns and distilling sensitive issues for consumption by diverse audiences. Storyteller, strategist and trusted leader with an MBA and a storied career on the front lines of significant moments in media history. 




Director, Communications

Leads all communications and outreach for TikTok in the United States. Originated & built communications team for US Data Service operations, ensuring the security of US-based user data.

  • Manages team of creator outreach specialists to oversee direct B2C communications via various channels regarding incentives including on-platform support, promotion assistance, & education. Leads internal communications for USDS, develops & executes talking points & plans.
  • Leads communication for US market user acquisition, personally vetting more than 1k creators. Collaborates cross-functionally with product teams to guarantee market readiness for product/ feature launches targeting users in the US.
  • Serves as the USDS compliance expert & consultant for global cross-functional teams, provides product & operations teams guidance for product & feature launches.
  • Creates & reports on product & feature launch strategy for the USDS leadership team.
  • Identifies & escalates product & feature launch risks & develops risk management processes. Originated & owns book of business for US-based creators. 


Meta (Facebook)

Product Policy Communications Lead, Public Affairs

​Developed communications strategies & written communications for policy-related launches & updates to products including Facebook Watch, Live, Music, Gaming, Groups, & Pages.

  • Produced internal & external communications for the biannual Transparency Report, launched inaugural metrics for multiple safety areas including IP & newsworthy content.
  • Oversaw issues & policies related to IP, authenticity, regulated goods & state-controlled media.
  • Led cross-functional teams to assess risk & guided creation of new products & original programs.
  • Managed crisis communications & led content moderation investigations to ensure user safety during unprecedented issues including COVID-19, Christchurch, & the Trucker Convoy movement.
  • Mitigated sensitive high-profile partnership issues regarding impersonation & hacking.
  • Placed stories & managed inquiries from top-tier outlets including WSJ, Washington Post, Forbes.


MGA Entertainment

Director, Public Relations

​Created PR & crisis communications strategy for brands & associated series for Little Tikes, Num Noms, Project MC2, & the #1 selling toy of 2017, L.O.L. Surprise!

  • Managed all award submissions & events including NY Toy Fair & the TOTY Awards.
  • Created award-winning campaign for L.O.L. Surprise, TOTY Toy of the Year.
  • Led creative development of video content for L.O.L. Surprise YouTube channel, generating an average 50M views & 60K new followers per month with each video averaging 2M views.
  • Managed executive communications for CEO Isaac Larian.
  • Oversaw agency relationship & all influencer & celebrity relations, securing top-tier talent for campaigns including the Kardashians & Chrissy Teigen.


Telepictures (Warner Bros.)

Senior Manager, Digital Content 

O​​versaw engagement strategy & content development for Ellen, The Real, Crime Watch Daily, Judge Mathis & Extra digital teams.

  • Created monthly executive analytics reports tracking social media growth for series & identified opportunities to increase reach & engagement, increasing metrics by 20%.
  • Developed & managed multiple game apps including top charting Shoutrageous, which was regularly featured on The Real & reached millions through YouTube.



Communications & Marketing Manager

Led award-winning PR, media relations, social media & video production for the union through its historic merger & subsequent rebranding.

  • Originated the union’s social handles, produced content & managed teams of videographers & designers to create impactful digital campaigns earning millions of impressions across Instagram, Facebook & YouTube, generating 50% follower increase, increased reach 5X.
  • Led executive communications for director & elected leadership, oversaw hundreds of interviews, wrote event speeches, drafted presentations.
  • Produced multiple events for Sundance, LA, AFI Film Festivals & The Emmy Awards., managed press, photographers & social media for the SAG Awards.
  • Wrote & implemented crisis communications plan.


MGM Studios

Director, Talent Strategy 

​Led talent & related strategy for multiple feature films and series.

  • Oversaw talent for Stargate, Cabin in the Woods, Hot Tub Time Machine & Spartacus.
  • Created reports on & managed database of emerging talent.
  • Managed teams in LA, NY, UK, AU, NZ, South Africa, Canada, Czech Republic, Japan & France.​


Windows, Mac, Photoshop, Microsoft Office:PowerPoint, Word, Works, Excel, Keynote, Explorer, Outlook, Cision, Vocus, Meltwater, Critical Mention, Sysomos, HootSuite, iMovie editing, and basic Dreamweaver & Avid. Languages: French (moderate/conversational), American Sign Language, & Dutch (beginning).


Crisis, Internal, External & Corporate Communications, Campaign Strategy, Media Relations, Policy & safety, Event Management, Digital Entertainment, Intellectual property


PR Week Award, Finalist for Nonprofit Campaign of the Year, 2012
PRSA Prism Award, One-Time Media Special Event for the SAG-AFTRA Merger Press Conference and Campaign, 2012

California Intercontinental University

MBA, Entertainment Business Management

Emerson College

​BA, Media Studies